18 – How to Create a Brand Identity Statement as an Artist


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30 Ways to Become an Empowered ArtistHow do you respond when someone asks The Question?

“So, what kind of music do you play?” Or “What is your book about?” Or “What style of artwork do you do?” Or “What is your one-woman show about?”

How do you answer that? How in the heck do you describe what you do … in a way that is clear, meaningful and intriguing?

The solution is a Brand Identity Statement. Listen to hear examples and learn more.

This is another installment in a series of daily videos and audio podcasts that cover “30 Ways to Become an Empowered Artist.

It’s part of a month-long crowdsourcing campaign – my first ever – for a new book called “The Empowered Artist” – a call to action for musicians, writers, visual artists, and creative entrepreneurs of all kinds.

But it’s much more than that. Learn more on this Empowered Artist Movement page. It’s a mission I’ve been on my entire life that I, with your help, want to turn into a worldwide movement!

So watch or listen and enjoy the daily dose of inspiration for 30 days! And if you like what you hear, please share this with your friends!

If you’d like to watch or just listen to ALL of the videos together in order, visit my Empowered Artist playlist on YouTube.

There are three ways to enjoy the audio only version:

1) Listen now using this streaming audio player:


2) Download the MP3

3) Click here to subscribe to this podcast on iTunes or on Stitcher.
Click here for the audio podcast RSS feed

What do you think of my advice in this installment? Leave a comment below!

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