7 Reasons Why No One Comes to Your Shows [Top 5 Music News]

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Here are my top five music news picks for this week …

7 Reasons Why No One Comes to Your Shows

Ari Herstand lays is all out for you with some much-needed tough love. Here’s one nugget: “By spreading your shows out, you can come up with a theme and title for each show and make it a fun, talked-about event.” (Via Digital Music News.) Read it here …

http://www.digitalmusicnews.com/permalink/2014/01/23/7-reasons-empty-shows

The Lost Art of Using the Phone to Book Music Gigs

Sure, you can send email or use Twitter to reach people. It’s easy and fast. But is it effective? On this episode Billy and I discuss the lost art of using the telephone to connect with venues, the media, and more.

Billy also shares the story of how one phone call he made lead to the sale of 450 CDs. Don’t miss this one. (Via the “Music Marketing Monday” podcast.) Listen to it here …

http://bob-baker.com/buzz/using-the-phone-to-book-music-gigs/

10 Things You Need to Do Before Hiring a Music Publicist

“When is an artist is ‘ready’ to hire a publicist?” asks PR pro Laura Goldfarb. “The truth is, it’s different from artist to artist.” Here is her personal wish list of 10 things. (Via the SonicBids blog). Read it here …

http://blog.sonicbids.com/10-things-you-need-to-do-before-hiring-a-music-publicist

SEO for Musicians: 3 Ways to Optimize Your Website

Making your website rank well in search engines can seem like a daunting task. Not sure where to begin? Melanie Kealey shares a few simple things can do to improve your search engine optimization. (Via Hypebot and Bandzoogle.) Read it here …

http://www.hypebot.com/hypebot/2015/06/seo-for-musicians-3-ways-to-optimize-your-website-content.html

12 Things You Should Never Say to a Musician

Ari Herstand returns with these funny gems. My favorites: “What’s Your Real Job?” “You Should Be on The Voice.” “I Have a Great Idea for a Song!” (Via Digital Music News.) Read it here …

http://www.digitalmusicnews.com/permalink/2014/06/02/12-things-to-never-say-to-a-musician

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