Sorry, this Master Class is now SOLD OUT!
But stayed tuned for when I launch another session. If you’re on the Buzz Factor email list, you’ll be the first to know.
Kickstart the new year with “Guerrilla Music Marketing – Module 1: Laying the Foundation for Independent Music Success”
It’s a four-week Guerrilla Music Marketing Master Class taught by Bob Baker, held completely online. Take it from anywhere in the world!
I want to help you jump-start the new year and truly reach your music goals. Please take a minute to look over this page and learn how this online course can help you gain clarity, attract fans, and make more of an impact with your music in 2014.
It’s based on the highly acclaimed Guerrilla Music Marketing Handbook, the book that appears in the movie The School of Rock and is used in countless music business college classes. I created this interactive online course for artists who want to take a deeper dive and actually use the principles in their daily lives.
This Guerrilla Music Marketing eCourse starts Monday, January 13!
If you’re ready to turn yourself into a Music Marketing Powerhouse (without feeling sleazy or awkward at all) … then this online class is for you!
Here’s what you get with this four-week online class:
Every Monday, for four weeks in a row (plus a bonus week), I’ll send you a new lesson filled with fundamental music marketing principles, examples and exercises you can put into practice right away. You’ll get access to a private page where you can download new PDF file lessons every week.- Each week you will also get enhanced worksheets that I’ve created just for this Master Class, along with simple action steps you can take every day. Doing these exercises will bring these essential self-promotion principles to life so you can apply them to your specific music and artist identity.
- You will be teamed up with a Success Partner – someone else taking the class who is on the same journey. You will connect with your Success Partner briefly three to five days a week. (You can opt out of this partner aspect if your schedule won’t allow you to commit to it. But I highly recommend you make the time to do it! It’s one of the most powerful elements of the class.)
- Every weekday you will commit to taking three simple actions of your choice related to that week’s lesson. You will connect with your Success Partner to report progress and cheer each other on through the weekly exercises. This is how you will really make progress!
- Access to a private Facebook group where you will interact with everyone else taking the Master Class. There you will connect with other proactive music people, get and give advice, share resources, and develop new friendships.
- Four live 60- to 90-minute conference calls to discuss the lessons and how to apply the principles to your life and music career. Use these calls to get feedback from me and benefit from the combined wisdom of the group. (They will be recorded, so you can listen later.)
The conference calls will take place starting at 2 PM Eastern (11 AM Pacific) on the following dates:
Wednesday, January 15
Wednesday, January 22
Wednesday, January 29
Wednesday, February 5
The conference calls are the only time-specific aspect of the class (along with the daily communication with your Success Partner, which you both agree upon).
Everything else can be done on your own schedule. However, if you can’t make the calls, no problem. You will still get a LOT out of the class. PLUS, you have full access to the recordings, so you won’t miss a thing!
Here’s what students who took previous modules had to say about it:
“This class is amazing and giving me so much focus! I am getting more done now than I ever have! I also love my Success Partner. I feel like I’ve made wonderful friends with her and others taking the class. What fabulous people!”
–Sunny Williams, www.sunnywilliams.com
“Bob, you have inspired and helped empower me a ton! The best part of your ‘teaching’ is your beingness. You never say, ‘This is THE way.’ It’s all unbiased, humble, open for possibilities, kind, positive, and all such great info! I’m using this class for marketing, but it’s really perfect for anything. It’s a life success class to me. I love it. Thank you so much!” –Jared Cattoor
“I love this class! I’m learning so much about things I’ve never thought of when it comes to marketing. Taking the class was a great decision!”
–Anna Yanova, www.annayanova.com
“I’m really enjoying the class. The structure of talking to my Success Partner five days a week is helping me get a lot more done than I would otherwise. It’s been really helpful and motivating to hear what everyone is doing. I’m learning a lot. And I really like your perspective on things, Bob!”
–Sarah Jennings Evans, glassmen.bandcamp.com
Here are the four weekly topics (plus one) we’ll cover:
- Introduction (delivered to you soon after you register) — Here I give you an overview of my philosophy and background, along with a long list of independent artist success stories to prove that these principles work. This segment prepares your mind for the four lessons to come.
- Jan 13) Lesson 1 — Three Simple Steps to Effective Music Marketing — Everyone thinks marketing and sales are confusing and complicated. They really aren’t. This lesson makes it easy to wrap your brain around. Get this and you’ll never be confused again.
- Jan 20) Lesson 2 — The Power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster — Tired of wandering aimlessly through your music career? Stop going with the flow and start taking control with this simple goal-setting checklist. You have power when you know where you’re going!
- Jan 27) Lesson 3 — The First 5 Steps to Marketing (and Profiting From) Your Music — This is the foundation upon which all your music marketing activities should be built. If you don’t understand these five basic truths, you will continue to struggle. Get the lowdown with this crucial lesson.
- Feb 3) Lesson 4 — The #1 Question You Must Answer When Promoting Your Music — Get this one wrong and marketing yourself will be a slow, uphill battle. Get it right and you’ll cut through the clutter and make an impact faster.
- Feb 10) BONUS Lesson! — Based on the needs of students taking the class, I will send you an extra lesson, audio program, or interview. The subject matter will be determined by the topics that come up over the first three weeks of the class.
This Guerrilla Music Marketing Master Class will allow you to interact with other indie artists and promoters, get direct feedback and encouragement from me, and actually apply the ideas in a much more profound way than you would by simply reading a book!
More praise for previous classes:
“The class is very helpful, Bob. My Success Partner and I talk daily during the week. We are both committed to the program and doing the three daily activities. It is great having the mutual support. The shared experience of the conference calls has been excellent also. Very positive!”
–John Roy Zat, www.royzat.com
“Collaborating with another kindred spirit who shares your goals and aspirations is very helpful. It definitely helps make the journey more efficient and fun!”
–Jimmy Morrison
What does it cost? How do you sign up?
Well, the online marketing course I created for Berklee College of Music used to run $1,200. Many online business courses are in the $400 to $700 range.
Honestly, I want the fee for this Master Class to be high enough that it has an element of exclusivity, so you know you’ll be dealing with other music people who are serious about marketing and growing their careers.
But I also want to make it affordable enough for independent artists on a budget. So …
That’s why I’m keeping the fee low at only $197 USD.
Again, you get four live conference calls, weekly lessons, worksheets, recommended daily action steps, a Success Partner, access to a private Facebook group — a community of empowered artists and music people like you.
That’s a lot of value for only $197!
Thanks so much for your interest. Again, if you want in, register for the Master Class right away. I look forward to helping you turbo-charge your music marketing in the weeks ahead.
-Bob
Sorry, this Master Class is now SOLD OUT!
But stayed tuned for when I launch another session. If you’re on the Buzz Factor email list, you’ll be the first to know.
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