{"id":3209,"date":"2014-06-20T13:37:38","date_gmt":"2014-06-20T13:37:38","guid":{"rendered":"http:\/\/bob-baker.com\/buzz\/?p=3209"},"modified":"2014-06-20T13:37:38","modified_gmt":"2014-06-20T13:37:38","slug":"brand-identity","status":"publish","type":"post","link":"http:\/\/bob-baker.com\/buzz\/brand-identity\/","title":{"rendered":"18 &#8211; How to Create a Brand Identity Statement as an Artist"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-3038\" src=\"http:\/\/bob-baker.com\/buzz\/wp-content\/uploads\/2014\/06\/30-Ways-Emp-Artist-Sm.jpg\" alt=\"30 Ways to Become an Empowered Artist\" width=\"300\" height=\"300\" srcset=\"http:\/\/bob-baker.com\/buzz\/wp-content\/uploads\/2014\/06\/30-Ways-Emp-Artist-Sm.jpg 300w, http:\/\/bob-baker.com\/buzz\/wp-content\/uploads\/2014\/06\/30-Ways-Emp-Artist-Sm-150x150.jpg 150w, http:\/\/bob-baker.com\/buzz\/wp-content\/uploads\/2014\/06\/30-Ways-Emp-Artist-Sm-120x120.jpg 120w, http:\/\/bob-baker.com\/buzz\/wp-content\/uploads\/2014\/06\/30-Ways-Emp-Artist-Sm-50x50.jpg 50w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>How do you respond when someone asks The Question?<\/strong><\/p>\n<p>&#8220;So, what kind of music do you play?&#8221; Or &#8220;What is your book about?&#8221; Or &#8220;What style of artwork do you do?&#8221; Or &#8220;What is your one-woman show about?&#8221;<\/p>\n<p>How do you answer that? <strong>How in the heck do you describe what you do<\/strong> &#8230; in a way that is clear, meaningful and intriguing?<\/p>\n<p>The solution is a Brand Identity Statement. Listen to hear examples and learn more.<\/p>\n<p>This is another installment in a series of daily videos and audio podcasts that cover \u201c<strong>30 Ways to Become an Empowered Artist.<\/strong>\u201d<\/p>\n<p>It&#8217;s part of a month-long crowdsourcing campaign \u2013 my first ever \u2013 for a new book called \u201c<a href=\"http:\/\/bob-baker.com\/buzz\/empowered-artist-movement\/\" target=\"_blank\"><strong>The Empowered Artist<\/strong><\/a>\u201d &#8211; a call to action for musicians, writers, visual artists, and creative entrepreneurs of all kinds.<\/p>\n<p>But it\u2019s much more than that. Learn more on this <a href=\"http:\/\/bob-baker.com\/buzz\/empowered-artist-movement\/\" target=\"_blank\">Empowered Artist Movement page<\/a>. It&#8217;s a mission I&#8217;ve been on my entire life that I, with your help, want to turn into a worldwide movement!<\/p>\n<p>So watch or listen and enjoy the daily dose of inspiration for 30 days! And <strong>if you like what you hear, please share this with your friends!<\/strong><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='640' height='360' src='https:\/\/www.youtube.com\/embed\/VhQlo4IFbkc?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' allowfullscreen='true' style='border:0;'><\/iframe><\/span><\/p>\n<p>If you&#8217;d like to watch or just listen to ALL of the videos together in order, <a href=\"https:\/\/www.youtube.com\/playlist?list=PLCNbem8fOiHpreJovY8T1IC05n1urBFO8\" target=\"_blank\">visit my Empowered Artist playlist on YouTube<\/a>.<\/p>\n<p><span style=\"font-weight: bold;\">There are three ways to enjoy the audio only version<\/span>:<\/p>\n<p><span style=\"font-weight: bold;\">1) <\/span>Listen now using this streaming audio player:<\/p>\n<p><div class=\"powerpress_player\" id=\"powerpress_player_3788\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-3209-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/bobbakerpodcast\/18_-_How_to_Create_a_Brand_Identity.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/bobbakerpodcast\/18_-_How_to_Create_a_Brand_Identity.mp3\">http:\/\/traffic.libsyn.com\/bobbakerpodcast\/18_-_How_to_Create_a_Brand_Identity.mp3<\/a><\/audio><\/div><br \/>\n<span style=\"font-weight: bold;\">2)<\/span> <a href=\"http:\/\/traffic.libsyn.com\/bobbakerpodcast\/18_-_How_to_Create_a_Brand_Identity.mp3\" target=\"_new\" rel=\"enclosure\">Download the MP3<\/a><\/p>\n<p><span style=\"font-weight: bold;\">3)<\/span> <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/artist-empowerment-radio-podcast\/id94983256\" target=\"_blank\">Click here to subscribe to this podcast on iTunes<\/a> or <a href=\"http:\/\/www.stitcher.com\/podcast\/creative-entrepreneur-podcast\/artist-empowerment-radio\" target=\"_blank\">on Stitcher<\/a>.<br \/>\n<a href=\"http:\/\/feeds.feedburner.com\/ArtistEmpRadio\" target=\"_blank\">Click here for the audio podcast RSS feed<\/a><\/p>\n<p><strong>What do you think of my advice in this installment? Leave a comment below!<\/strong><\/p>\n<h3><span style=\"color: #cc0000;\"><b>Have a Question or Comment? Leave Me a Voicemail!<\/b><\/span><\/h3>\n<p>Please visit my <a href=\"https:\/\/www.speakpipe.com\/MrBuzzFactor\" target=\"_blank\">voicemail page<\/a> to leave a message. It&#8217;s quick and easy. I may feature you and your question on an upcoming episode.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-3209\" class=\"share-facebook sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-3209\" class=\"share-twitter sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-3209\" class=\"share-linkedin sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-pinterest\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-pinterest-3209\" class=\"share-pinterest sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=pinterest\" target=\"_blank\" title=\"Click to share on Pinterest\"><span>Pinterest<\/span><\/a><\/li><li><a href=\"#\" class=\"sharing-anchor sd-button share-more\"><span>More<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><div class=\"sharing-hidden\"><div class=\"inner\" style=\"display: none;\"><ul><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/\" target=\"_blank\" title=\"Click to print\"><span>Print<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-end\"><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-end\"><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>How do you respond when someone asks The Question? &#8220;So, what kind of music do you play?&#8221; Or &#8220;What is your book about?&#8221; Or &#8220;What style of artwork do you do?&#8221; Or &#8220;What is your one-woman show about?&#8221; How do you answer that? How in the heck do you describe what you do &#8230; in [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-3209\" class=\"share-facebook sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-3209\" class=\"share-twitter sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-3209\" class=\"share-linkedin sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-pinterest\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-pinterest-3209\" class=\"share-pinterest sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=pinterest\" target=\"_blank\" title=\"Click to share on Pinterest\"><span>Pinterest<\/span><\/a><\/li><li><a href=\"#\" class=\"sharing-anchor sd-button share-more\"><span>More<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><div class=\"sharing-hidden\"><div class=\"inner\" style=\"display: none;\"><ul><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/\" target=\"_blank\" title=\"Click to print\"><span>Print<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-end\"><\/li><li class=\"share-pocket\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-pocket sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=pocket\" target=\"_blank\" title=\"Click to share on Pocket\"><span>Pocket<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"http:\/\/bob-baker.com\/buzz\/brand-identity\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-end\"><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":3038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1,5],"tags":[],"jetpack_featured_media_url":"http:\/\/bob-baker.com\/buzz\/wp-content\/uploads\/2014\/06\/30-Ways-Emp-Artist-Sm.jpg","jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"How in the heck do you describe what you do - in a way that is clear, meaningful and intriguing? 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