{"id":2195,"date":"2013-10-10T22:36:16","date_gmt":"2013-10-10T22:36:16","guid":{"rendered":"http:\/\/bob-baker.com\/buzz\/?p=2195"},"modified":"2013-12-14T20:00:28","modified_gmt":"2013-12-14T20:00:28","slug":"music-marketing-case-study-nikki-loy-london","status":"publish","type":"post","link":"http:\/\/bob-baker.com\/buzz\/music-marketing-case-study-nikki-loy-london\/","title":{"rendered":"Music Marketing Case Study: How Nikki Loy Took Over London"},"content":{"rendered":"
\"Music

Nikki Loy used the Guerrilla Music Marketing Handbook to create a buzz in the U.K.<\/p><\/div>\n

I like writing books. I like selling books. But what I really LOVE is when someone takes the ideas they acquired from one of my books, acts on them, and makes them their own.<\/p>\n

That’s exactly what indie artist Nikki Loy did earlier this year<\/strong>.<\/p>\n

By the end of 2012, Nikki had already established a modest reputation as a singer-songwriter in her hometown of Oxford, about 50 miles from London in the U.K. She had spent the previous four years playing solo gigs and open mic nights.<\/p>\n

But she was ready for something more<\/strong>.<\/p>\n

In a recent blog post<\/a> on her website, Nikki wrote “In the initial chapters of Bob Baker\u2019s Guerrilla Music Marketing Handbook<\/a> he outlines the importance of knowing what you want and setting goals to make it happen.”<\/p>\n

So she set the following ambitious goals<\/strong>:<\/p>\n