Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Sorry, this sale has ended. Thanks to everyone who took me up on this limited-time offer!
Get More Than 7 Hours of Never-Before-Released Audio Workshops, Interviews and Teleclasses ...
This rare collection of music marketing audio training sessions, interviews, PowerPoint slides, and worksheets reveal the most effective ways you can create a buzz, grow an audience, and build a lasting music career!

Get everything (including two and a half hours of bonus material) at 80% off their actual value
If you'd rather hear or watch a video of what's on this page ...
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What Is This?
For the last few years I've been recording everything I do — all of my music marketing workshops, interviews, teleclasses, and more. I do so with the intention of reaching more people with my message.
After all, it takes many hours (not to mention all the years I've spent studying and applying these principles) to create even a one-hour workshop. I'd like that effort and information to be seen and heard by a lot more than the 50 people in the room.
But I screwed things up along the way — and I want to make it up to you now!
A few weeks ago I was going through a hard drive of backed-up files and came across dozens of MP3 audio files, PowerPoint slide shows, and worksheets from talks and teleclasses I've given over the years. I quickly realized how lame I've been at getting a lot of my best work out into the world.
Wow! There was a lot of good stuff in these training sessions — more than seven hours of audio alone that I've NEVER released to the public.
I may be slow, but I'm not completely stupid :-) So I decided to gather it all together and make it available to you in a convenient, downloadable collection at a discount.
This Is What You Get When You Order Today ...
You'll be able to download them immediately!
The Empowered Artist Music Marketing Workshop — Nashville
In this nearly two-hour live workshop, recorded with crystal-clear audio in front of a live audience, I covered a LOT of ground, including:
- 6 Steps to Getting Things Done as an Independent Music Pro
- The 3 Steps to Effective Music Marketing
- 3 Elements of a Powerful Brand Image
- The Power of Focus and Serving a Niche Audience
- Pricing Structures and New Music Business Models Examined
112 minutes of audio, with 53 PowerPoint slides — a $24.95 value
Music Marketing Q&A with Derek Sivers, Ariel Hyatt and Bob Baker — Los Angeles
One year at the TAXI Road Rally I invited Derek Sivers (founder of CD Baby) and Ariel Hyatt (owner of Ariel Publicity and Cyber PR) to join me for an open forum on music marketing and career development. The audience chose the topics and questions, and we dished out a wide range of answers and advice.
A must-hear for any serious musician or music promoter!
88 minutes of audio — a $14.95 value
7 Secrets to Low-Cost Music Promotion — St. Louis
Last year I released some audio recordings from a series of "7 Secrets" workshops I did. This one, recorded in my hometown, was not part of that collection.
It was a small audience that day, but the workshop turned out to be very in-depth and interactive. Some great, one-of-a-kind guerrilla marketing examples came up during this one.
98 minutes of audio, with 47 PowerPoint slides, and a two-page worksheet — a $19.95 value
The Empowered Artist: How to Promote Yourself, Make Money and Live Your Creative Dreams — Chicago
I was invited to speak at a conference called "Self-Employment in the Arts," held in the Chicago suburbs. There was a lot of creative energy flowing during this event as I shared:
- The E + R = O Success Formula
- The 4 Reasons People Create (and Why Reason #3 Is the Key to Your Success or Failure)
- The Ultimate Secret to Artistic Success
- The #1 Factor That Determines Your Music Career Longevity
57 minutes of audio, with 29 PowerPoint slides — a $14.95 value
7 Things Every Artist Should Know About Self-Empowerment — Skype interview
In this interview with musician and podcaster Dave Jackson, I cover some of my most potent advice for firming up the mental game of music career success, including:
- How to remove the internal obstacles that hold you back
- Why good ideas and mind power are more important than money and connections
- What successful artists do to create the circumstances they want
- How to operate from a position of strength instead of desperation
30 minutes of audio, with a one-page worksheet — a $9.95 value
7 Crucial Internet Music Marketing Principles — Skype interview
Apparently, I like the number seven :-)
Do you ever feel confused or frustrated by marketing and Internet promotion? If so, this recording is for you! On this interview, also with Dave Jackson, I reveal:
- The truth about target marketing and your musical identity
- How to position yourself so you stand out in a crowded marketplace
- Creative ways to create buzz and generate word-of-mouth promotion
- What really motivates music fans to support you
Cue up this recording and get ready to take lots of notes.
31 minutes of audio, with a one-page worksheet — a $9.95 value
The Music Marketing Essentials — Skype interview
Instructor Rick Shaw interviewed me via Skype for his music business class. On it I cover a lot of solid music marketing essentials.
Like all of the files in this collection, I've had this audio for a while now and never did anything with it. It's about time I let it loose!
26 minutes of audio — a $9.95 value
I'll Also Throw in These Bonus Music Marketing Teleclasses — Another Two and a Half Hours of Advice-Filled Audio
Ask Bob Teleclass #1
Last year I held two "Ask Bob" teleclasses. I requested questions ahead of time and took some live during the conference calls. Here are the questions I answerd on the first one:
- There are so many music web sites and social networking sites, it's bewildering. What are the best ways to automate the process?
- If I'm giving away my digital album for free, what is the best way to ensure the most possible downloads?
- How can I set up my web site so people have to enter their email address in exchange for a free song download?
- There are so many ways to promote yourself. How do you stay focused?
- What is the best way to get your original music noticed in a small market that does not support original music?
- What are some great strategies to use at live shows to pull in more web site views and/or merchandise sales?
- How do I get people who have never heard of my band to want to sign up for our mailing list?
- What is the best way to approach a venue owner to get gigs?
- How can you apply your marketing tips to cover bands as well as original artists?
- Do you think bands need an "official" web site these days?
71 minutes of audio, with a 4-page worksheet — a $14.95 value
Ask Bob Teleclass #2
And here are the topics and questions I addressed in the second "Ask Bob" teleclass:
- Why should I give away my music for free? How will I ever make a living?
- How do you stop from burning out and keep believing you have something to offer?
- How can I sell more of my World Music singles on iTunes and make more money with my music?
- What are the 3 simplest and most successful ways you have seen developing artists raise sufficient funds to record a new album?
- What's the most creative way you've seen a musician use Twitter?
- How do I promote Sisqo and Dru Hill (of "Thong Song" fame) now that they are not on a major record label? What's the best way to reconnect with their fans?
- In the last two months my band has received glowing press, interviews, and reviews in some of our region's biggest media outlets. But we've received almost zero response from the public. What gives?
- How soon should you start creating a buzz about your upcoming album?
- What's the best way for an artist to re-brand themselves and perform another style of music, when all their previous history is on the Web?
- When it comes to Internet marketing, should the artist go to the fan or should the artist provide a place for the fan to come to the artist?
89 minutes of audio, with a 4-page worksheet — a $14.95 value
A Note About Overlap
I want to be upfront with you and let you know that there is some overlap among all this material. Some of the live workshops in particular cover some of the same modules. But I constantly tweak my presentations ... and the way I express the ideas, along with my interaction with the live audience, make each workshop unique.
PLUS, any principles that are important enough for me to repeat ... are concepts you need to hear more than once anyway!
This special collection also comes with ...
A One-Year, Money-Back Guarantee!
I want you to be happy. So take up to 365 days to apply all of the marketing tactics packed into these workshops, interviews and teleclasses. Then decide if they're helping you get more exposure, attract more fans, and make more money with your music. If you're not happy, for any reason, just let me know and I'll give you a refund.
I won't make you jump through hoops. I'll just give you your money back right away.
-Bob
It's time to take action and Place That Order!
Get Immediate Access to:
- More Than 7 Hours of Never-Before-Released MP3 Audio Workshops, Interviews and Teleclasses
- Three PowerPoint Files and 12 Worksheet Pages
- Another Two and a Half Hours of "Ask Bob" Teleclass Audio
- A Total $134.55 Value
All of This for Only $27 USD When You Order Today!
Sorry, this sale has ended. Thanks to everyone who took me up on this limited-time offer!
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